Velvet Paws is a dog training, walking & sitting business operating in the Melbourne inner suburbs. The client required an expansion to their basic website which was launched earlier in the year which provided basic information about Velvet Paws services. An integrated Google map was added along with a Big Cartel store. This four page site is built with CSS layout & styling. It is consistent across all major browsers & platforms and includes dynamic linking to a Flickr photo gallery.
Visit the Velvet Paws Website at www.velvetpaws.com.au
Changes to branding of the Design Consultancy were put into place to address the new target market. The previous 'Art Design' focus of the KITTENBAGRIVER.NET concept branding no longer applied. The 'Professional Design' branding of ERVIN-WARD.COM was developed to communicate the practice of effective & affordable design solutions for small business.
The resulting identity illustrates a cohesive visual style without the need for a logo. Bold use of all-caps font with a bright colour pallet communicates the positive & active nature of the Consultancy. The business cards & community press ads below illustrate this branding style.
White Rabbit Record Bar had a need to consolidate several menus into a single, elegant, durable & sensible sized menu. A hard, coated cloth cover with a top hinge was designed, featuring an embossed & silver foil print on the front. Pages are held in place with chicago screws & an aluminum brace. The pages were typeset and an Adobe InDesign template was setup so that the Client could update, print & assemble their own menu pages when they need to be changed.
Checkout the White Rabbit Record Bar at www.whiterabbitrecords.com.au
The Client required a simple business card to present her contact information at Academic Conferences. She required a clean, modern & academic style.
White Rabbit Record Bar required clean & effective quarter page ads for Beat Magazine to promote it's dj line-up for it's month of birthday celebrations.
Checkout the White Rabbit Record Bar at www.whiterabbitrecords.com.au
Velvet Mittens is a related-brand of Velvet Paws, offering products for sale online including Paintings, Prints and Craft. Initial application of this logo was a branded Etsy store.
Checkout the Velvet Paws Etsy Store at velvetmittens.etsy.com
Belinda Koenig required a branding identity to help market her growing dress making & pattern drafting enterprise. Discussion with Belinda determined that a signature logo type should be established as a brand mark for items such as swing tags, cloth labels, invoices & promotional items. The initial application was business cards & style guide document to assist Belinda to produce her own signage & promotional materials.
Velvet Paws is a dog training, walking & sitting business operating in the Melbourne inner suburbs. The client required a clean, bold, fun & friendly branding. Initial applications include logo, business cards and promotional postcards.
Checkout Velvet Paws at www.velvetpaws.com.au
"Bob" is a short film by indie Film Production Group "Squeeze Brie". They required prop item of an 'Airline Safety Card'. DVD packaging was also developed carrying on the visual style of the Airline Safety Card.
Film synopsis / Lost at sea, the only survivor of a plane crash must rely on his wits, resources, and whatever junk happens to float by, in order to stay alive. But is his will to survive strong enough to resist the greatest of temptations? hmm, probably not.
Melbourne IT is a world leader in domain name registrations and related online business solutions. Work was done in conjunction with the in-house designer to produce the concise annual report and full financial reports for 2004.
Building off the Melbourne IT corporate identity and past editions of the annual report to migrate to full photographic spreads and bold use of the corporate red. This set the direction for the company's design treatments for the coming year.
You can download the Annual Report from Melbourne IT's Corporate Website at corporate.melbourneit.com.au
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Handheld Entertainment is a site for the distribution and development of entertainment media content for handheld devices. An identity was developed with a clean logo that allows for full impact at any size, any colour and any medium.
Susie Munt is a young singer/songwriter hailing from country Victoria, Australia. Her quirky lyrics and strong vocals frequent local Melbourne bars.
